In FMCG, you don’t just design for a brand. You design for how people interact with a brand. The FMCG category is difficult, with a huge competition. But good execution can ensure that you get the consumer’s attention.
ITC’s Sunfeast Wonderz Milk’s challenge to us was to make milk look “tasty” and as a delightful experience. We had to show the pulpiness of the Mango Milkshake in its full glory helping the consumer experience the richness of the product.
Let us dive into the process to see how we delivered the project.
The process started with getting the 3D asset right. We ensured benchmarking of the actual product along with capturing the correct flow of the milkshake in 3D software.
Stage 1: Modelling the 3D assets in 3DS max.
Stage 2: Chalk creation of the KV.
It included the bottle, mango pulp and mango milkshake liquid.
Stage 3: Applying shaders and textures to make it photoreal.
Stage 4: Final rendered & retouched image shared.
