One of the category challenge is compositing different elements in one layout according to brief.
This is how we tackle it. At our end the process starts with getting physical samples or photoshoot images with all the angles. We model the product into a 3D digital asset, which further gets textured, shaded and lit to provide the realistic look and feel. This process is then followed by the beautification of the product through image enhancement or retouch. We work with various software for modelling like Autodesk 3Ds Max, Zbrush, and Keyshot.
The following images show the stages using actual modelling to the final image for the brand Thums Up from Coca Cola.
Stage 1: Modelling bottle with splash
Stage 2: Lighting passes for bottle
Stage 3: Bottle with condensation passes.
Stage 4: Renders of asset.
Stage 5: Product retouch done for final composition.
Stage 6: Final layout with retouch & composition of talent, background and bottle.
