Here is a brief video covering all the stages from CAD Optimization to Final layouts
Post our initial discussions with the client on the brief, we first defined the category challenges and identified areas which would help make the story attractive. We found the category of Consumer Durable products need:
- Compelling angles & digital commerce enablement.
- Maintain the brand guidelines, requirements as per the geographic and regional preferences.
- Develop digital assets from the technical and global usage standpoint.
- Bring realism in the imagery being developed.
We helped Bosch by creating digital assets for their new range of dishwashers, washing machines and other home appliances. This included 3D models which were used in content across many channels and layouts. By keeping in mind the target audience, understanding the demography and their lifestyle, we were able to deliver some stunning visuals that helped Bosch India get their message across.
The client was happy with our services and had a few words of appreciation for the Craving Digital team. “Our fundamental requirement was to have total control of the assets we create for all our marketing collaterals. Given the challenges of 2 D and stock images we chose to partner with Craving Digital to work on developing our entire range of appliances. This helped us perfect the size, dimensions, colour and be flexible in our creative process.”
Here is a selection of hero images created for the client.
The same digital assets were also used to create animation videos to showcase the products and its features.