Storytelling is at the core of our business. We try to perfect the art of storytelling with the craft of technology.
A good example to support this claim are these twin ads from Godrej Group’s AER brand.
Our challenge was how do you make rooms talk?
How do we highlight their feelings without the usual speech bubble trap?
A fair mix of understanding of smile anatomy, cheek bone structure, eyes, expressions etc., was studied & implemented to reach these visuals.
We love the story and are proud that the team at Craving Digital pulled it out in line with the expectations of the Creativeland Asia team.
Hope you relish the art of visual storytelling.
Follow us to learn more about Technocrafted Stories by the Craving Digital India team.
Stage 1: Original reference/brief from the agency.
Stage 2: Chalk to get alignment on shape & smile anatomy.
Stage 3: Mood board for lighting.
Stage 4: First cut CG lighting render shared with the client.
Stage 5: Final retouched render.
Stage 6: Language /Market Adaptations.
Stage 7: Other key visuals created for the client.
