With e-commerce being a volume-driven business, it is essential that the content that goes on these popular websites is also churned out in bulk and also maintains consistency.
Myntra is a high octane online fashion brand. And it needs to constantly update its products. We had to build a turnkey solution with a process-driven studio that executed retouched images at a quick pace, much like the fast fashion the brand sells. This was all about getting the backend right – where to shoot and how to streamline the process of getting to the output.
Location + Set Creation: We transformed the Craving Digital studio’s 2030 sq. ft. office area into bays relevant for the product category shoot.
We used the dedicated bay areas to shoot talent wearing the products as well as close-up shots of the products.
