Expectation :
ArcelorMittal Nippon Steel (AMNS) needed a compelling visual to showcase their flagship product, Cold Rolled Steel, highlighting its key features of high tensile strength and cold rolling. The challenge was to creatively integrate a polar bear mascot, symbolic of cold regions and great strength, with a variety of products (gears, drums, transformers, etc.) made from the steel, all within the same visual frame.
Solution :
The concept finalized involved showcasing the products emerging explosively from the belly of the polar bear, symbolizing the energy and impact of the mascot while metaphorically representing the high tensile strength and versatility of the cold-rolled steel sheets. This approach effectively combined the mascot and product features into a powerful and dynamic visual.
