
ASIAN PAINTS
PROJECT OVERVIEW
Credits
Studio : Craving Digital
Client : Asian Paints
Agency : McCann
For the Asian Paints Nilaya Lookbook, we developed a series of themed interior layouts for the premium Nilaya Arc Range, where each space was designed to highlight the character, depth, and finish of the textures in a refined and aspirational way.
The Nilaya Arc lookbook was developed as a connected visual experience rather than a collection of individual room renders. Each interior was designed around a distinct mood and material palette, allowing the textures and finishes to become the focal point while still feeling naturally integrated into refined, contemporary spaces.
A major part of the process involved building accurate scenes, finding references that matched the design direction, creating realistic textures, and preserving their depth and surface character through lighting and retouching. Along with the hero room visuals, the project also included texture studies, material explorations, and lookbook style compositions, resulting in a cohesive and premium visual presentation for the Nilaya Arc range.
PROJECT OVERVIEW
For the Asian Paints Nilaya Lookbook, we developed a series of themed interior layouts for the premium Nilaya Arc Range, where each space was designed to highlight the character, depth, and finish of the textures in a refined and aspirational way.
The Nilaya Arc lookbook was developed as a connected visual experience rather than a collection of individual room renders. Each interior was designed around a distinct mood and material palette, allowing the textures and finishes to become the focal point while still feeling naturally integrated into refined, contemporary spaces.
A major part of the process involved building accurate scenes, finding references that matched the design direction, creating realistic textures, and preserving their depth and surface character through lighting and retouching. Along with the hero room visuals, the project also included texture studies, material explorations, and lookbook style compositions, resulting in a cohesive and premium visual presentation for the Nilaya Arc range.
Credits
Studio : Craving Digital
Client : Asian Paints
Agency : McCann


















