
GLOW & LOVELY
PROJECT OVERVIEW
Credits
Studio : Craving Digital
Client : HUL
Agency : Team WPP
For this Glow & Lovely project, our work focused on replacing the bottle and jar elements while refining the product through careful retouching, ensuring the final visual felt clean, seamless, and perfectly integrated within the overall campaign.
The challenge in this Glow & Lovely visual was making the new bottle and jar feel completely natural inside the existing frame. We replaced the pack and then carefully worked on the retouching so the reflections, lighting, edges, and textures matched the original image.
A lot of the work was in the small details, making sure the product sat naturally with the skin tones, shadows, and overall mood of the visual. The goal was not to make the change noticeable, but to make the final image feel clean, fresh, and seamless, as if the updated pack had always been part of the original composition.
PROJECT OVERVIEW
For this Glow & Lovely project, our work focused on replacing the bottle and jar elements while refining the product through careful retouching, ensuring the final visual felt clean, seamless, and perfectly integrated within the overall campaign.
The challenge in this Glow & Lovely visual was making the new bottle and jar feel completely natural inside the existing frame. We replaced the pack and then carefully worked on the retouching so the reflections, lighting, edges, and textures matched the original image.
A lot of the work was in the small details, making sure the product sat naturally with the skin tones, shadows, and overall mood of the visual. The goal was not to make the change noticeable, but to make the final image feel clean, fresh, and seamless, as if the updated pack had always been part of the original composition.
Credits
Studio : Craving Digital
Client : HUL
Agency : Team WPP




