HYUNDAI CRETA

For the Hyundai Creta 2023 launch, we worked on a high impact campaign that combined photography, CGI, and final image refinement to create a bold and premium visual identity. Featuring Shah Rukh Khan and Deepika Padukone, the campaign was designed to bring together celebrity presence, detailed 3D work, and a strong automotive aesthetic while keeping the Creta at the center of the story across digital, print, and omni channel communication.

The campaign combined live action photography with 3D, CGI, and final image refinement to create a cohesive launch experience for the Hyundai Creta. Detailed digital work was used to enhance the vehicle’s surfaces, lighting, reflections, and overall presence, while the shoot with Shah Rukh Khan and Deepika Padukone added a cinematic and aspirational layer to the visuals. Careful coordination between photography, CGI, retouching, and compositing ensured consistency across every asset, resulting in a strong set of visuals for social media, print, dealership, and omni channel communication that helped strengthen the Creta’s launch presence across all major touchpoints.