Expectation :
Nissan India approached the team to create content for the launch of the Nissan X-Trail in the Indian market. The challenge was to do justice to the X-Trail’s legacy as a global icon with 24 years of history and 7.8 million units sold worldwide. The content needed to capture the vehicle’s legacy and features while supporting a comprehensive and impressive launch strategy for the Indian market.
Solution :
The team used their proven expertise in crafting content, beginning with 3D data of the X-Trail. Detailed assessments were made to showcase key features, such as the R20 Diamond Cut alloy wheels, customizable cabin layouts, 85% opening doors, butterfly center console, floating center console, and boomerang-shaped rear LED lamps. These elements were incorporated into compelling content pieces across various platforms—POS, digital, mobile, retail, and OOH—across different ratios, ensuring the X-Trail’s global legacy was respected and effectively communicated for its successful launch in India.
