Craving Digital
Craving Digital
SAFARI

SAFARI

PROJECT OVERVIEW

This Safari revarianting project focused on updating and adapting a large set of CGI visuals across multiple body colors, feature combinations, and communication formats, while preserving the premium and consistent visual language of the Safari range.

The scope covered both environment based hero renders and limbo feature visuals for the Adventure X+ and Pure X variants, including front and rear 3/4th angles, ADAS, adaptive cruise control, panoramic sunroof, dashboard views, infotainment, wireless connectivity, memory seats, alloys, ORVMs, auto headlamps, rain sensing wipers, and other feature focused adaptations. A significant part of the work involved balancing existing patch renders with newly created angles, color changes, inset integrations, and motion based feature treatments so that every asset remained visually consistent across the entire set.

Careful attention was given to reflections, lighting, body color transitions, feature visibility, and perspective matching, especially where new elements had to be integrated into existing renders and backgrounds. The final delivery was designed to feel seamless across all variants and communication buckets, creating a cohesive, premium, and production ready visual package for the updated Safari range.

Credits

Studio : Craving Digital

Client : Tata

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