Expectation :
The House of Abhinandan Lodha needed to launch the Sarayu township in Ayodhya, a city rich in heritage and cultural significance to the Indian community. The key challenge was to feature Mr. Amitabh Bachchan, positioned as the “”First Citizen of Sarayu,”” in promotional content due to his inability to travel to Ayodhya owing to a busy schedule. Additionally, there was no high-resolution reference or 3D data of Ayodhya’s iconic locations like Ram Ghat and its historic corridors, necessitating a creative reimagination of the city’s environment to capture its religious and cultural essence.
Solution :
The team shot Mr. Amitabh Bachchan in Mumbai, recreating Ayodhya’s environment around him through careful referencing and imaginative artistry. They envisioned and rendered the symbolic heritage structures of Ayodhya, including Ram Ghat and historic corridors, to depict him walking with pride and immersed in the city’s cultural richness. Multiple content pieces, including detailed CAD translations and image renders, showcased him offering flowers and extending his wishes to Ayodhya, embodying the holy tranquillity of the city. The project was successfully delivered within a short timeframe, resulting in brilliant visual content that resonated with the audience and significantly boosted search engagement, as evidenced by Google Analytics data.
