Craving Digital
Craving Digital
SLICE

SLICE

PROJECT OVERVIEW

The visual was reworked to create a more seamless connection between the product, the liquid flow, and the overall freshness of the frame. By refining the splash structure, highlights, reflections, and composition, the final image achieves a cleaner, more dynamic, and naturally appetizing look while preserving the signature richness associated with Slice.

The visual was developed by carefully aligning the bottle, mango splash, lighting, and reflections so everything felt part of one smooth composition. We created and refined multiple splash variations to achieve a more realistic flow and movement around the bottle, making the liquid feel fresh and natural rather than overly stylized. Along with the splash work, the reflections, shadows, label visibility, and overall color balance were adjusted to help the bottle sit seamlessly within the frame, resulting in a visual that feels juicy, dynamic, and instantly refreshing.

Credits

Studio : Craving Digital

Client : PepsiCo

SLICE Campaign Image 1