TATA ALTROZ RACER
PROJECT OVERVIEW
Credits
Studio : Craving Digital
Client : Tata
The Tata Altroz Racer project combined CGI, animation, and still development to create a bold performance led visual package focused on exterior presence, dashboard technology, and race inspired styling.
The work covered a 4K teaser animation along with a set of Racer stills, including front and rear hero angles, dynamic dashboard views, and feature focused screen integrations. Approved shading and texturing were carried through the entire visual set, while updates such as the piano black logo, exhaust refinements, and interface elements were incorporated to maintain consistency with the final vehicle specification. Background explorations included dead front styling, basement environments, smoke treatments, HDRI options, and race track based compositions, helping the Altroz Racer feel more aggressive and performance oriented while keeping the visuals clean, premium, and campaign ready.
PROJECT OVERVIEW
The Tata Altroz Racer project combined CGI, animation, and still development to create a bold performance led visual package focused on exterior presence, dashboard technology, and race inspired styling.
The work covered a 4K teaser animation along with a set of Racer stills, including front and rear hero angles, dynamic dashboard views, and feature focused screen integrations. Approved shading and texturing were carried through the entire visual set, while updates such as the piano black logo, exhaust refinements, and interface elements were incorporated to maintain consistency with the final vehicle specification. Background explorations included dead front styling, basement environments, smoke treatments, HDRI options, and race track based compositions, helping the Altroz Racer feel more aggressive and performance oriented while keeping the visuals clean, premium, and campaign ready.
Credits
Studio : Craving Digital
Client : Tata
