TATA NEXON CNG

For the Tata Nexon iCNG static package, the focus was on creating a refined set of CGI driven visuals that could communicate both the premium character of the vehicle and the practicality of the iCNG features across key campaign and feature layouts.

The visual development covered a wide range of static assets, including front and rear hero angles, dead front views, key visuals, boot space compositions, iCNG badging, feature specific close ups, and cylinder integration layouts. A strong emphasis was placed on maintaining a consistent premium look across all deliverables while adapting the compositions for different communication formats.

Our work involved CAD based visual preparation, CGI development, premium backplate creation, lighting and reflection control, feature integration, and final image refinement. Particular attention was given to the boot space visuals, where the cylinder packaging had to be presented clearly without compromising the overall design and usability of the vehicle. The front and rear hero shots, badging details, and iCNG feature elements were also refined to ensure clarity, realism, and strong product presence throughout the final static package.