THUMS UP

Created in collaboration with Leo Burnett, this Thums Up Charged visual combines 3D, CGI, and high end retouching to bring together the explosive liquid swirl, crackling energy effects, and the chilled bottle in one seamless composition. Every detail was crafted to make the bottle feel powerful, refreshing, and full of motion while keeping it at the center of the frame.

What made this visual stand out was the way every element worked together as one continuous burst of energy. The swirling liquid was designed to flow around the bottle rather than simply splash beside it, creating a strong sense of movement that draws the eye through the entire composition. The lightning streaks, bubbles, condensation, and reflections were carefully balanced to make the frame feel charged and high impact without becoming visually overwhelming.

The bottle remained the clear hero throughout the process, with the surrounding motion used to amplify its bold personality and refreshing appeal. By combining detailed 3D work, realistic CGI, and refined retouching, we were able to create a visual that feels cinematic, dynamic, and instantly attention grabbing. The final image stands out not just for its technical detailing, but for the way it captures the intensity and energy associated with the Thums Up Charged brand in a single frame.