Craving Digital
Craving Digital
VINFAST

VINFAST

PROJECT OVERVIEW

As VinFast entered the market with its latest launch, the focus was on presenting the vehicle with a clean, modern, and premium visual finish. We worked on the retouching and final image refinement, carefully enhancing lighting, surfaces, reflections, and overall balance to ensure the visuals felt polished while staying true to the design of the car. The result is a set of launch ready images that feel sharp, contemporary, and built to support the brand’s first impression across digital and campaign platforms.

The VinFast launch visuals were built using a combination of 3D, CGI, retouching, and final image refinement to create a clean and premium presentation of the vehicle. The focus was on bringing depth and realism into every frame, from the body surfaces and reflections to the lighting transitions and environment integration.

Our work focused on refining the finish of the car, balancing reflections, improving material textures, and shaping a polished launch ready look that stayed true to the original design. Every frame was treated with attention to precision and consistency, resulting in visuals that feel modern, confident, and well suited for digital campaigns, presentations, and brand communication assets.

Credits

Studio : Craving Digital

Client : Vinfast

Agency : Havas

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